Key Takeaways:
- Broadway headshots require specialized photography that captures both appearance and emotional range
- Jeremy Folmer combines 30+ years of experience as both a photographer and working actor
- Lighting, composition, and wardrobe significantly impact headshot effectiveness
- The right Broadway headshot photographer understands the specific requirements of theatrical casting
- Quality headshots represent a strategic career investment with measurable returns
What Makes Broadway Headshots Different
Ever wonder why Broadway headshots look different from regular portraits? With over three decades of experience capturing actors’ essence for the Broadway stage, I’ve seen firsthand what makes these photos truly stand out. Broadway actor headshots aren’t just about looking good in a picture—they are powerful tools that tell casting directors exactly who you are and what roles you’re meant to play.
Broadway casting has unique demands that many people overlook. Unlike commercial headshots, which prioritize approachable, friendly and polished aesthetics, theatrical headshots must convey depth, emotion, character range and performance potential. When I began photographing Broadway actors in the late ’90s, I quickly realized that the most effective photos revealed more than physical features—they revealed something deeper—an actor’s range and storytelling ability in a single frame.
A successful Broadway headshot must align with industry guidelines while also setting you apart. Over the years, I’ve developed specialized techniques specifically tailored for actors pursuing a career on the stage—ensuring their photos not only meet industry expectations but also provide a competitive edge in Broadway theatre. Check out my NYC headshot portfolio for more photos.
Jeremy Folmer’s Unique Approach to Broadway Headshot Photography
I didn’t just wake up one day and decide to photograph actors. My journey to becoming one of NYC’s leading Broadway headshot photographers began on the other side of the camera. As a working actor in NYC since the early ’90s, I’ve been in your shoes—I know the anxiety before an audition, the importance of a first impressions, and how a powerful headshot can open doors.
What sets my approach apart? I bring both an actor’s insight and a photographer’s expertise to every session. While most photographers focus solely on “perfecting” the image with the use of lighting and composition, I understand what casting directors are actually looking for—a headshot that accurately represents “you”. This isn’t something you can learn in photography school—its knowledge earned from years of working alongside Broadway theatre actors and seeing firsthand what gets results.
Technical Elements of Exceptional Broadway Headshots
Let’s talk about what really goes on behind the scenes to create a standout Broadway headshot. A great Broadway headshot isn’t just about looking your best—it’s about technical precision that ensures casting directors see you at your absolute best. Often talented actors get overlooked simply because the lighting and composition of the image isn’t quite on par with industry standards.
Great lighting can make all the difference in a successful Broadway headshot. In theatrical productions, stage lighting creates natural shadows and depth to an actor’s face, so your headshot should reflect how your features respond under similar conditions. I use specialized setups that mimic the conditions of being lit on the stage ensuring your expressions convey depth and character.
Choice of colors in wardrobe has a larger impact than most actors realize. The right tones can make your skin tone pop, while the wrong ones can make you look washed out. I am happy to consult with you on what tones will enhance your natural complexion. In general: Cooler undertones in your skin (Pink, Red Bluish hues) work well with jewel tones, classic neutral tones and soft pastels. Warmer undertones in your skin (Golden, Yellow, Peachy hues) work well with earthy tones, rich neutral tones, and bold warm shades. Deep undertones in your skin (Rich Brown and Ebony Complexions) work well with vibrant bold hues, warmer earth tones and contrasting light neutrals. Clients have higher success rates when implementing these color strategies.
Lastly, resolution and image quality should never be compromised. Blurry, low-resolution, or even an overly retouched image can make a bad first impression. High quality images that showcase clarity, detail and authenticity are your best bet. I use state of the art digital SLR cameras with superior resolution to ensure your images stand up to this scrutiny. Broadway directors are most concerned with seeing your essence, energy, and emotional range immediately. Your Broadway headshot should look like you when you walk into a room. Period.
The Psychology Behind Great Broadway Actor Headshots
Getting a great Broadway headshot goes beyond just technical skill – it’s also about understanding psychology. I’ve seen incredibly talented actors freeze up in front of the camera, and no amount of fancy lighting can fix that.
What is the biggest mistake most headshot photographers make? They direct you to “look happy” or “look serious,” which often results in forced expressions that casting directors can spot instantly. Instead, I use actor-focused techniques from my years of performance training to draw out real, authentic emotions.
The trust between photographer and subject is key to capturing genuine confidence and emotion in your photos. Many of my clients tell me they’ve never felt as comfortable during a headshot session. The time we spend getting to know each other going over your wardrobe is one of the most beneficial experiences for me as your photographer. During this valuable time I get to witness your “real” moments while you are being yourself—and that essence is exactly what I look for when I am behind my camera. I’ve found that some of the best shots happen right at the beginning of the session.
That said my sessions are never rushed. Typically, my sessions are longer than the industry standard, giving you the time for those real moments to come through naturally, rather than forcing a specific result.
How to Prepare for Your Broadway Headshot Session
I am asked all the time, “How should I prepare for my photo shoot?” The preparation you do before stepping into my studio can truly make a difference in the final results. Having worked with countless actors, I’ve found a few things that consistently lead to the best outcomes. Let me share what works based on my years of experience and hundreds of successful Broadway headshot sessions.
First up, sleep. It’s often the most underrated factor in preparation. I’ve seen actors come in after late-night performances or rehearsals, and the camera can pick up that fatigue –makeup and retouching can take away dark circle and redness in your eyes, but it can’t add energy. Try and get a good night’s sleep prior to your session.
Hydration is another key factor. Most people don’t realize how much it affects their skin. Start drinking extra water 3-4 days before your shoot, and you’ll notice a visible difference in your complexion. Good moisturizers will help as well.
What about wardrobe? This can be a point of confusion for many actors. For Broadway headshots, I recommend bringing:
- Solid colors (no busy patterns)
- Various necklines (scoop, V-neck, collared)
- A mix of casual to formal clothing
- Colors that complement your skin tone and hair
Bring at least 6-8 wardrobe options. The more the better. This gives us the flexibility to experiment with different looks for various casting types. Often an outfit won’t look so great on the hanger but can look so different once you are wearing it. So, you never know what will and won’t work until I see you try it on. Keep in mind that Broadway headshots are typically cropped tighter than commercial headshots, so the focus on your necklines.
Hair and makeup are always common concerns for actors. Women: when in doubt always hire a professional to do your makeup. I work with my wife Ann Hamilton who provides a wonderful service for those of you who are not too confident in this department. A bad makeup job can destroy a great headshot. If you choose to apply makeup yourself remember, it should be clean and look natural in person, not overly done for the camera. For men, basic powder to reduce shine is usually all you need.
Please arrive with naturally styled hair—audition ready—is what we like to suggest.
Men: if you choose to have facial hair in your headshot, please arrive with it groomed to your liking. Feel free to shave somewhere in your session (bring all that you need to make that happen) if you want to have both looks.
Why NYC is the Hub for Broadway Headshot Photography
There is a reason why most actors perusing a career on Broadway choose to have their headshots taken in New York City. The advantages of NYC for theatrical photography are unparalleled, with the city itself contributing something uniquely special to the process.
One of the most significant benefits is its proximity to the heart of the industry. Additionally, access to hair and makeup artists with Broadway experience is another key advantage of photographing in New York. These professionals possess an acute understanding of the distinct requirements of commercial, film, and theatrical styling. They expertly create looks that not only photograph beautifully but also translate seamlessly in person during auditions.
The concentration of acting talent in New York City fosters a virtuous cycle for headshot photographers. Working with highly skilled performers daily allows us to hone specialized techniques that photographers in other markets seldom develop. My technique, refined through my extensive experience with Broadway professionals at every stage of their careers, ensure the highest level of artistry and precision in each session.
Investment in Quality Broadway Headshots: Career Benefits
Quality Broadway headshots may not come cheap, but they’re one of the smartest investments you can make to enhance your brand. When you opt for budget headshots, the true cost isn’t just the money spent on something that won’t serve you – it’s the missed auditions, the agents who pass on your submission, and the roles that go to actors with professional headshots who are better represented. You deserve to be seen at your best, and a great headshot is key to making that happen.
The financial return on investment is measurable. Actors who update their headshots with images that truly capture their casting potential report:
- Higher agent interest and representation
- Increased audition opportunities
- Higher chances of booking a role
- Faster recognition from directors
- Lasting impression on casting directors
In addition to the immediate career benefits, high-quality headshots serve as an artistic record of your professional journey. Many established Broadway actors keep an archive of their headshots, each one telling a different story in their evolving career. I’ve had the privilege of photographing clients at various points in their careers, creating a visual narrative that reflects their artistic growth and development.
The psychological impact of having headshots you’re truly proud of is also significant and should never be underestimated. When you submit materials that authentically represent your best self, you enter auditions with a greater sense of confidence. This subtle yet powerful advantage can make all the difference in highly competitive casting situations, where equally talented actors are often vying for the same role.
Jeremy Folmer’s Process: What to Expect
When you book a professional headshot session with me, you’re getting more than just a set of photos – you’re entering a collaborative process that’s designed to support and advance your career growth. Here’s what the journey looks like, from the first contact to the final delivery:
We begin with a consultation. This isn’t just about scheduling; it’s a conversation about your casting goals, your current materials, and your specific aesthetic needs. I ask about the roles you’ve played, the roles you’re aiming for, and where you see yourself fitting in the industry. This allows me to tailor the session to your unique situation and budget.
On shoot day, you can expect to spend 2-3 hours in my Manhattan studio (on the Lower East Side of New York City). We won’t rush through the process – great headshots come when you feel relaxed and authentic, which is why I take the time to create the right atmosphere for you.
After the shoot, I will help you select the strongest images for retouching after you have presented me with your favorites from the session. My approach is curated, using my casting knowledge to choose the images that will most effectively serve your career goals.
My retouching philosophy focuses on “enhanced realism,” not artificial perfection. I aim to preserve your natural features while removing any temporary distractions (like blemishes or stray hairs, dark circles and distracting shadows). The final result is a photo that looks like you at your absolute best – true to life but optimized to catch the eye of casting directors.
The turnaround time to receive your proofing gallery is typically 3-4 business days (often earlier), with rush options available for actors facing immediate deadlines. Your final images are delivered in high-resolution digital format, ready for all your marketing and advertising needs.
Frequently Asked Questions About Broadway Headshots
How often should I update my Broadway headshots?
Ideally most professional actors update their headshots every 1-2 years, or anytime you undergo a significant change in your appearance—whether it’s a new hairstyle, a noticeable weight change, or any transformation that alters your look. Additionally, you should consider new headshots when targeting different casting architypes or when current photos stop generating desired responses.
What’s the difference between theatrical and commercial headshots?
Theatrical headshots for Broadway fare primarily used for acting roles in theater. The goal is to capture a range of emotions and portray a character type that casting directors can envision for various roles. Theatrical headshots often highlight the actor’s personality and depth, showcasing who they are as a performer. Commercial headshots are used for advertising and commercial work, such as print ads, commercials, and corporate videos. The goal is to convey an approachable, likable, and relatable version of the actor, often in a way that appeals to brands and companies. Many actors maintain a variety of headshots for each category.
Should I bring my own makeup artist to the session?
While not required, working with a makeup artist experienced in theatrical photography can enhance your results. I work with my wife Ann Hamilton who is a professional makeup artist & understands the specific requirements of Broadway headshots versus other styles. Men typically need minimal makeup (just powder for shine reduction), while women benefit from professional application.
How many looks/outfits should I prepare for my session?
I recommend bringing 6-8 different tops with a variety of colors, necklines, ranging from casual to formal. This gives us flexibility to create multiple looks throughout the session. Focus on solid colors that complement your coloring and avoid distracting patterns or logos. If you have a question about the item, bring it. Better to have it here to look at that at home in your closet.
How should I use my headshots for maximum career impact?
Distribute updated headshots to your representation immediately. Use them consistently across all marketing platforms (casting websites, personal websites, social media profiles). If requested, bring physical 8×10 prints to auditions and workshops. Consider creating different crops or orientations for various online casting platforms while maintaining the same core image noting what grabs the most attention.
How can I prepare my skin for the best possible headshot?
Start hydrating well 3-4 days before your session. Avoid new skincare products that might cause adverse reactions. Get adequate sleep the night before. Minor blemishes can be easily covered easily with makeup and retouching. Consider professional facial treatments 5-7 days prior to your session to allow any redness and irritation to subside.